Revenue Growth Initiative

Improving conversion rates and revenue growth on the LinkedIn checkout page with a series of A/B testing experiments

 

0 to 1 New Product Design

Building the Salesforce sales planning product from the ground up.

 

Accessibility Design for Maps

Redesign of Salesforce map markers and color palette to improve visual contrast and be 100% color blind friendly

Resulted in 2 patents


Bonus:
My article from the launch of the Salesforce design blog

 

Full Feature Redesign

Improving the usability and accessibility of a core Salesforce Maps feature, the Marker Layer Builder

 

Product Home Page Redesign

Complete overhaul of the Territory Planning dashboard and navigation experience